[Video] Rapper Big Pooh – “Augmentation” (Prod. by Apollo Brown)

“Augmentation” is the first video off Rapper Big Pooh and Apollo Brown’s nine track EP Words Paint Pictures. The duo shot the visuals in Detroit with director Jay Brown and FX specialist Paul Mihailoff. In his own words, Pooh breaks down the meaning of the song:

Sometimes you have to destroy and rebuild in order to augment an idea. Augmentation is me destroying the idea that a lot of young cats have about a career in Hip Hop/Rap. We are trained to look at the exceptions and accept them as the standard. I just wanted to share some real game with up and comers, spectators, and those looking to make their mark.