Hip-Hop Editorial

Hip-Hop Cupcakes: Racist or Innocent Fun?

I won't front; knowing history, I was half-expecting them to belt out "Mammy" any second.

This commercial dropped earlier in the month, but surprisingly didn’t get much attention from the Hip-Hop community. It’s ironic, considering this clip is geared towards our culture. If you haven’t seen it, the woman is making cupcakes using Ducan Hines’ new Amazing Glazes. When she adds the black glaze to the cakes, they begin harmonizing. The last one is out of key until he gets his glaze face, which competes the song. I won’t front; knowing history, I was half-expecting them to belt out “Mammy” any second. This is not deliberately racist in my opinion. It’s just a goofy, bad idea when viewed in historical context. What it tells me is that Duncan Hines’ marketing department doesn’t have anybody in my age bracket that looks like me, because that person(s) would have let their colleagues know this was an awful idea. Duncan Hines would have come off better hiring Waka Flocka Flame to do a jingle.

What’s your take?

Hmmmmmm

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