Top Rank founder Bob Arum has confirmed that HBO will air the December 3 rematch of Miguel Cotto vs. Antonio Margarito on pay-per-view with supporting media via the network’s Emmy-winning 24/7 series.
HBO, which aired the first Cott0o-Margarito bout in 2008 on pay-per-view, had to compete this time with Showtime, who became a dangerous rival to the stalwart boxing network when they were able to secure Manny Pacquiao’s last fight against Shane Mosley earlier this year. The Filipino superstar will return to HBO on November 12 for his third fight with Juan Manuel Marquez.
Arum has specified that his fighters would evaluate each network on a case by case basis to see who offered the best use of their resources for mainstream, crossover promotion. Due to time constraints with Pacquiao’s upcoming fight, the 24/7 for Cotto and Margarito is expected to be less than the standard four-part series.
“[The promotion build-up] is not going to be as extensive because we don’t have the time between November 13 and December 3,” Arum told Boxingscene.com. “So there may be two or three 24/7s .”
The December 3 bout will take place at Madison Square Garden for Cotto’s WBA junior-middleweight title at a catchweight of 153 pounds.