Yes, you read that right. Nipsey Hussle, after years of frustration with industry politics and “middlemen,” has decided to do what most artists would consider the unthinkable — drop a mixtape with a $100 price tag for the hard copy.
There’s a method to this apparent madness, per the results of last night’s mixtape signing held at Los Angeles’ YOUth boutique. While the tape will be available later today for free on Datpiff.com, the $100 version was limited to $1000 signed copies and came with access to a secret show and products from the rapper’s “Crenshaw” clothing line. If Hussle was able to sell out, as some sources this morning suggest he did, the LA emcee would have pocketed $100,000.
“When iTunes hit the market, Tower Record stores closed down, just like when Netflix came around, Blockbuster went out of business,” Nipsey Hussle explained in a statement. “Nipsey Hussle is here to let the world know the major labels are next to go with his #Proud2pay & #FuccthaMiddleman campaigns. After almost 2 years absent, Nipsey returns with #CRENSHAW as the mix-tape before #VictoryLap.”