Manny Pacquiao and Rick Ross are among the celebrities featured prominently in Nike’s latest “Boom” ad campaign.
The company is using the “boom” catchphrase to crystallize game-changing or ending moments. In Pacquiao’s clip, NFL players Tim Tebow and Ndamukong Suh are getting tailored and watching the final moments of Manny’s 2008 TKO victory over David Diaz. With the ending knockout, each man yells out the signature “boom” catchphrase.
With Rick Ross not being an athlete, Nike constructed the Miami emcee’s “pivotal moment” as buying a gaudy new chain, which comes to life and also utters the “boom” catchphrase.
Each spot will be run nationally. For more ads from Nike’s “Boom” series, visit their official Youtube page.
Manny Pacquiao’s “Boom” Nike Ad
Rick Ross’ “Boom” Nike Ad
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No real complaints on my end except the fight they picked for Pacquiao’s clip. If you want a real “boom,” all you have to do is watch and listen to the Pacquaio left hook that ended Ricky Hatton’s career last year. In fact, I just noticed that HBO announcer Jim Lampley says “boom” right after it lands. Maybe he needs to hit up Nike for some compensation.
Beats, Boxing and Mayhem 
Very on point! I was thinking the exact same thing- I still get flashbacks from when Pacquiano KOd Hatton’s career.
Anyways, just wanted to say keep up the excellent and tremendous analysis and effort. It’s crazy, you should be on espn. But I bet they wouldn’t allow you all the real talk.
stay blessed
Thank you so much for the kind words! You keep reading, and I’ll keep writing. Hopefully it’ll get to the point where ESPN wouldn’t have any choice but to recognize lol
Peace and Love….