HBO’s November matchup between Miguel Cotto and Canelo Alvarez proved successful with the company’s announcement of 900,000 pay-per-view buys.
The figure makes the card the second highest purchased boxing pay-per-view of the year behind Mayweather-Pacquiao, which holds the all-time record at 4.6 million buys. In addition, Cotto-Canelo also generated $58 million in revenue.
With Mayweather’s September retirement and Pacquiao set to have his last fight in April, Canelo’s victory over Cotto positions him to become the sport’s premier pay-per-view attraction. In his previous bout against James Kirkland in May, Canelo produced the most watched cable fight of the year with 2.1 million viewers.
Per Goldeen Boy CEO Oscar De La Hoya, Canelo is expected to fight in May and September of 2016. The mandatory opponent for his newly won WBC middleweight crown is WBA/IBF titlist Gennady Golovkin.
Beats, Boxing and Mayhem 