Jay-Z thinks Hammer’s recent diss record will be a source of embarrassment once the Oakland emcee reads his forthcoming Decoded book.
In a UK interview with DJ Semtex, Jay-Z expressed shock that Hammer took offense to his verse on Kanye West’s “So Appalled.” The Roc Nation CEO points out that he was not the first one to comment on Hammer’s bankruptcy. Due to his stature, he argues that people at times look deeply and in turn misconstrue his rhymes.
“I think when I say things people believe me so much that they take it a different way,” Jay said. “It’s not rap anymore and now it’s in a personal territory.”
Jay-Z revealed that in Decoded, he heaps praise on Hammer’s life and career. Jay expects Hammer to regret the diss in the ensuing months.
“He’s gonna be embarrassed, I said some really great things about him in the book,” Jay explained. “[I talked] about people’s perception of him, and how he’s from East Oakland. It is what it is, he took it the wrong way. I didn’t know it wasn’t on the table for discussion. I didn’t know I said anything wrong. I don’t know that I said a lie?”
This morning, Hammer claimed on Twitter that his diss record, “Better Run Run,” was used to “discipline” Jay-Z.
Jay-Z declared he will not respond lyrically. His Decoded book will hit stores November 16.
Interview link credit: Roy Thomas
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There you have it. I guess if I was Hammer, I would get salty too after hearing people constantly talk about the fact I lost a $30 million dollar fortune and went bankrupt.
But when you watch that video, it’s clear this wasn’t personal or even about “disciplining” Jay-Z. Hammer saw a business opportunity. He spends nearly the first two minutes of the video plugging his business endeavors.
They say any publicity is good publicity, but this is a clear example of that mantra being wrong. The song is getting all this attention because it’s become a source of ridicule. You can take your pick from the rotund Jay-Z impersonator, stalking Satan, male dancers, or the ending baptism.
Most videos and “Hip-Hop incidents” are forgotten in about a week. For Hammer’s sake, I hope that “Better Run Run” suffers the same fate.
Beats, Boxing and Mayhem 