BET executive Stephen G. Hill has reached out to Atlanta’s Waka Flocka Flame to make amends for a Twitter rant yesterday criticizing the rapper’s award show performance.
Waka Flocka performed an improvised version of “Hard in the Paint” and “No Hands” with Roscoe Dash. Flocka broke from his rehearsal on Thursday (September 30) by jumping in the crowd and running the aisles. During the stunt, Waka failed to rap much on his verses, creating a huge editing problem for BET ‘s production team after heavily promoting the performance for their national broadcast.
Stephen Hill, who is Vice President of BET’s music and programming department, heavily chastised Waka Flocka’s behavior in multiple Twitter posts last night.
“BET Hip-Hop Awards. The show was going so well…and then Waka Flak-ed. Yeah. I said it,” Hill tweeted. “Waka. Flocka. Flamed. Out. like it or not,he’s popular. Wanted to give a shot #mistake.”
Waka Flocka retaliated specifically at Hill, but refrained from making any negative remarks about BET as a whole.
“Ima let fans know the inside of this lame game yall call rap they want u to don’t b ya self N x u out 4 being a real nigga … pussy HILL [sic],” Flocka wrote on his own Twitter page. “How the fuck u invite Waka Flocka and hate when i jump N the crowd to connect more wit fans and friends ….. #rappers R robots lol…I THAK [sic] BET AS A WHOLE …..99% SHOULD I SAY ……ITS JUST THAT 1% IS A DUCK ASS NIGGA…I KNO [sic] KIDS HATE WHEN THEY PARENTS GET ON TWITTER AND ACT LAME IS FUCK.”
Later, it was determined that a DJ miscue with the wrong song caused Flocka’s improvisation, not disregard for the rehearsed set. Once made aware of this, hill extended conciliatory words directly to Flocka and offered a closed-door sitdown to clear the air.
“Let’s you and me talk. Bring your manager. I should NOT have sent that first text,” Hill admitted, “But there’s some learning here. You in?”
At press time, Waka Flocka Flame has not verified if he agreed to Stephen G. Hill’s request. His debut album, Flockaveli, comes out Tuesday (October 5).
The BET Hip Hop Awards 2010 airs on October 12.
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Twitter, while a great tool for networking, has become a place where a lot of Hip-Hop artists have embarrassed themselves and engaged in acts that are amusingly deemed “fuckery” amongst fans. Now, it appears even executives are getting drawn into the nonsense.
I understand why Hill got upset. When you’re in management, there’s immense pressure on you from the higher-ups and those immediately below you. In Hill’s case, he’s the buffer between the artists and BET. I can just imagine that headache, and no matter what he’ll always have to take the blame.
With that said, an executive with his experience should have known better than to air grievances like that in public, especially preceding the actual airing of the show. They were tweets you’d expect from a blogger, not a middle-aged, executive VP of a multi-million dollar company.
Regarding Waka Flocka Flame, I met him for the first time yesterday. From that meeting I can tell you he’s a guy that thrives on instinct and emotions, so his response to Hill was not surprising. But I’m sure his management team will take Hill up on his offer.
Who’d of thought the next mini-beef in Hip-Hop would be started by a BET exec?
Beats, Boxing and Mayhem 
LEK MR. HILL THAT IS SO BIG OF YOU. AND THE SIGN OF A REAL MAN. NOW WAKA YOU CAN HOLLA AT ME. HAVE YOU FORGOT WHAT YOU AND MIKE DA ROCKMAN AND ME TALKED ABOUT? DO RIGHT OK! OCT 2010 MAKES A YEAR. COME ON NOW. GIVE MIKE DA ROCKMAN A CALL. AND WE’LL TALK. BE WELL WORLD. NEXT>