Snoop has launched a new viral campaign reaching out to old and new pop stars and celebrities to promote his Priority Records compilation My #1 Priority.
This will be Snoop’s first project with the label since signing on as the creative chairman last year.
Snopp Dogg has released several viral video featuring the album and addressing Kevin Smith, Hammer, John Mayer, Kim Kardashian, Britney Spears, Shaq and Justin Bieber.
This is Snoop’s second notable viral campaign. Last month, he released a video urging Manny Pacquiao to agree to Olympic style drug testing to make a fight with Floyd Mayweather.
My #1 Priority features the label’s back catalogue hits from Eazy-E (“Only If You Want It”), EPMD (“So Wat Cha Sayin’”), TRU (“There They Go”), Bad Azz (“Dogghouse Ridaz”) and others.
The album is available now.
Beats, Boxing and Mayhem 